BUS ADM 195P: Perspectives on Entrepreneurship

The Business Library

  • Hilary Schiraldi

  • Office Hours: By appointment
  • Office Location: S350 Haas Business School UC Berkeley
  • Contact Info:

    510-643-6471

About this Guide

Course Guide for "Perspectives on Entrepreneurship" with Prof. Molloy

Market Research Reports

This category includes ready-made market research reports.  The content of these will vary, but most should include:

For a complete list of Market Research databases Berkeley subscribes to, go to the Business Library's Databases by Subject page and choose "Market Research." 


Market Research Data

Berkeley has several methods of accessing demographic and consumer data from the Census, Bureau of Labor Statistics, and other government and private sources.  Below are a few most recommended by the Business Library.


SimplyMap

SimplyMap allows users to create maps and tables based on a wide range of data, including employment, demographics, real estate, housing, businesses, consumer spending, and consumer profiles.

American Factfinder (Census browser)

American FactFinder is the Census Bureau's portal to decennial census and American Community Survey data. Find detailed demographic and housing information by state, county, and ZIP code.

Bureau of Labor Statistics

The BLS gathers data about the economy, including workers, consumers, industries, and prices.  The bulk of their data is available through the "Databases and Tables" section of their website.

Market Research Books


Market Share Reporter This title, now available as an e-book, offers at-a-glance market share figures for US and global markets. Read at Google Read at Google


Rand McNally commercial atlas & marketing guide This title includes a detailed atlas showing road, rails, airports, universities, and large businesses, with a companion volume showing demographic, manufacturing, and sales information for each location on the map. Read at Google Read at Google

New Strategist Books

New Strategist publications offer insights into consumer behavior, demographics, buying habits, and more.  Search OskiCat using keywords "New Strategist" to get a full list of available titles.  Below are some representative examples.


 


American health : demographics and spending of health care consumers Read at Google Read at Google


Best customers : demographics of consumer demand Read at Google Read at Google


American women : who they are & how they live Read at Google Read at Google

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