BUS ADM 195P: Perspectives on Entrepreneurship

Market Research Reports

hilary@library.berkeley.edu (Hilary Schiraldi) — Thu, 12 Jan 2012 09:38:39 -0800

This category includes ready-made market research reports. The content of these will vary, but most should include:

Market size
Market share
Market segments
Major players
Analysis and Forecasts

For a complete list of Market Research databases Berkeley subscribes to, go to the Business Library's Databases by Subject page and choose "Market Research."

Market Research Data

hilary@library.berkeley.edu (Hilary Schiraldi) — Fri, 31 Aug 2012 15:53:55 -0700

Berkeley has several methods of accessing demographic and consumer data from the Census, Bureau of Labor Statistics, and other government and private sources. Below are a few most recommended by the Business Library.

SimplyMap

SimplyMap allows users to create maps and tables based on a wide range of data, including employment, demographics, real estate, housing, businesses, consumer spending, and consumer profiles.

American Factfinder (Census browser)

American FactFinder is the Census Bureau's portal to decennial census and American Community Survey data. Find detailed demographic and housing information by state, county, and ZIP code.

Bureau of Labor Statistics

The BLS gathers data about the economy, including workers, consumers, industries, and prices. The bulk of their data is available through the "Databases and Tables" section of their website.

Market Research Books

hilary@library.berkeley.edu (Hilary Schiraldi) — Wed, 13 Oct 2010 14:26:34 -0700

New Strategist Books

hilary@library.berkeley.edu (Hilary Schiraldi) — Wed, 03 Nov 2010 13:52:05 -0700

New Strategist publications offer insights into consumer behavior, demographics, buying habits, and more. Search OskiCat using keywords "New Strategist" to get a full list of available titles. Below are some representative examples.