Demographic Information Sources
Local Market Audience Analyst
Generates reports and maps showing demographics, consumer preferences, and lifestyles by U.S. county or metropolitan area. Only works with Internet Explorer.
ProQuest Statistical Insight
Provides access to indexing and statistical tables from three key sources: American Statistics Index (ASI; 1973-present), Statistics Reference Index (SRI; 1980-present), and Index to International Statistics (IIS; 1983-present). Full text for SRI (which is the most business-oriented) only available on microfiche.
Roper Center for Public Opinion Research
Contains domestic and international survey data.
American Factfinder (U.S. Census Bureau)
Interactive, searchable database used to find population, housing, industry and business statistics from the U.S. Census.
Market Research Reports
This category includes ready-made market research reports. The content of these will vary, but most should include:
- Market size
- Market share
- Market segments
- Major players
- Analysis and Forecasts
For a complete list of Market Research databases Berkeley subscribes to, go to the Business Library's Databases by Subject page and choose "Market Research."
IBIS World Industry Market Research
Provides 25-30 page research reports on hundreds of U.S. and Chinese industries.
Provides market research reports on consumer industries. Note: Requires creation of a personal account by each user.
Provides market research on the e-commerce, online media, and internet marketing industries
Business Monitor Online
Provides quarterly, updated market forecast reports on 14 industry sectors in 55 countries.