UGBA 003: Library Marketing Databases

Demographic Information Sources

  • ProQuest Statistical Insight
    Provides access to indexing and statistical tables from three key sources: American Statistics Index (ASI; 1973-present), Statistics Reference Index (SRI; 1980-present), and Index to International Statistics (IIS; 1983-present). Full text for SRI (which is the most business-oriented) only available on microfiche.
  • Roper Center for Public Opinion Research
    Contains domestic and international survey data.
  • American Factfinder (U.S. Census Bureau)
    Interactive, searchable database used to find population, housing, industry and business statistics from the U.S. Census.

Market Research Reports

This category includes ready-made market research reports.  The content of these will vary, but most should include:

  • Market size
  • Market share
  • Market segments
  • Major players
  • Analysis and Forecasts

For a complete list of Market Research databases Berkeley subscribes to, go to the Business Library's Databases by Subject page and choose "Market Research." 


  • IBIS World Industry Market Research
    Provides 25-30 page research reports on hundreds of U.S. and Chinese industries.
  • Euromonitor Passport GMID
    Two dozen consumer products and services, including food and beverage, beauty and personal care, consumer appliances and electronics, pet care, toys and games, luxury goods, consumer finance, travel and tourism, and more.
  • Mintel Reports
    Provides market research reports on consumer industries. Note: Requires creation of a personal account by each user.
  • eMarketer
    Provides market research on the e-commerce, online media, and internet marketing industries
  • Frost and Sullivan
    Contains detailed, professional-level market research on the following industries: Aerospace and Defense; Automotive and Transportation; Chemicals, Materials and Food; Electronics and Security; Energy and Power Systems; Environment and Building Technologies; Healthcare; Industrial Automation and Process Control; Information and Communication Technologies; and Measurement and Instrumentation.

Off-campus access

In order to use online resources from off-campus please use the Proxy Server.  See the setup instructions, FAQ, and Troubleshooting pages to configure your browser.

Last Update: June 03, 2011 15:44