UGBA 160: Consumer Behavior

New Strategist Books

New Strategist books present analysis and information on American demographic, spending, and lifestyle trends by age, ethnicity, income group, and more. Data are sourced mostly from US government surveys, including the Consumer Expenditure Survey and the Census.

Below is a selective listing of some of the titles available at the Business Library. Search OskiCat to find other titles in this series (tip: do a keyword search for "New Strategist.")

Americans and their homes : demographics of homeownership
Call #: Business Library Reference HD7287.82.U6 R87 2011
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American incomes : demographics of who has money.
Call #: Business Library Reference HC110.I5 A685 2011
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Best customers : demographics of consumer demand
Call #: Business Library Reference HC79.C6 R87 2011
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Older americans : a changing market
Call #: Business Library Reference HC110.C6 O64 2009
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The baby boom : Americans born 1946 to 1964
Author: Russell, Cheryl, 1953-
Call #: Business Library Reference HN60 .R84 2009
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American men : who they are & how they live
Call #: Business Library Reference HQ1090.3 .A457 2008
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American women : who they are & how they live
Call #: Business Library Reference HQ1421 .A486 2008
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American health : demographics and spending of health care consumers
Call #: Public Health Reference RA445 .A442 2010
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American time use : who spends how long at what
Call #: Business Library Reference HD69.T54 A46 2007
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Last Update: August 21, 2013 10:37