UGBA 160: Consumer Behavior

Scholarly Journals


Journal of Consumer Psychology image
Journal of Consumer Psychology publishes original data and theoretical, methodological, and review papers on the role of advertising in consumer psychology, the development and change of consumer attitudes, choice and decision processes.

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International Journal of Consumer Studies imageInternational Journal of Consumer Studies covers topics like consumer protection, consumer behaviour, consumer ecosystem, family and household studies.

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Journal of Consumer Behaviour imageJournal of Consumer Behaviour showcases innovative, alternative, and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.

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Journal of International Consumer Marketing imageJournal of International Consumer Marketing offers managerial insights to practicing international business persons as well as to policymakers in governments and international agencies and organizations to enable them to formulate need-oriented action programs and policies.

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Journal of Consumer Research imageJournal of Consumer Research contains empirical, theoretical, and methodological articles describe and explain consumer behavior from academic interdisciplinary perspectives, including psychology, marketing, sociology, economics, and anthropology. 

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Journal of Consumer Marketing imageJournal of Consumer Marketing includes articles written by practitioners, consultants, and academics and aimed at marketers who desire further insight into how people behave as consumers worldwide. 

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Psychology & Marketing imagePsychology & Marketing publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. 

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Advances in Consumer Research imageAdvances in Consumer Research contains papers on all aspects of consumer behavior, including the mental and emotional processes and physical actions that people engage in when selecting, purchasing, using, and discarding products and services so as to satisfy needs and desires.

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Last Update: August 21, 2013 10:37