MBA 262.1: Strategic Brand Management

Finding Demographic Information

MediaMark
Contains the results of a national probability sample of U.S. consumers and provides very detailed data for specific consumer goods.
Registration required.

SimplyMap
A web-based data analysis and mapping application that allows users to create custom thematic maps, tables and reports using demographic, business, and marketing data for the United States. Includes over 70,000 data variables related to demographics, employment, real estate & housing, crime, businesses, consumer spending, and points of interest data from the US Census, historical US Census data (1980, 1990, 2000), SimmonsLOCAL data from Experian, and Nielsen Claritas PRIZM data.

SRDS Local Market Audience Analyst
The Local Market Audience Analyst can generate reports and maps showing demographics, consumer preferences, and lifestyles by U.S. county or metropolitan area.
Works ONLY in Internet Explorer on Windows PCs.
At the welcome page, click where it says “Click here to access SRDS Services”.

American FactFinder
Locate and download census data for U.S. markets.

Last Update: December 04, 2013 12:37 | Tagged with: brands product management marketing plans Business