MBA 262.1: Strategic Brand Management

Librarian Recommendation


Best Customers: Demographics of Consumer Demand Shows the top consumers of various products by region, age, and race.
Located in the Reference Collection HC79.C6 R87


Market Share Reporter A print source providing market share for products and companies.
Located in the Reference Collection HF5410.M35. Read at Google Read at Google

Find Books

Use the OskiCat catalog to search for books. Branding, brand name products, and product management are all subject headings in OskiCat. Try searching these in conjunction with advertising, market segmentation, marketing research, pricing, etc. Choose the subject search box and restrict the search to the Business and Economics Library location menu. E-books may be located and used online through Ebrary.

Marketing Plan Books

There are many books in the Business Library on marketing plans. Use the OskiCat catalog to search for books by subject heading marketing planning. Below are a few select titles:

Marketing plans : how to prepare them, how to use them /
Author: McDonald, Malcolm.
Call #: Business & Economics HF5415.13 .M369183 2007
Read at Google Read at Google

Read at Google Read at Google
Marketing plans that work
Author: McDonald, Malcolm.
Call #: Business & Economics HF5415.13 .M3154 2002
Read at Google Read at Google

Last Update: December 04, 2013 12:37 | Tagged with: brands product management marketing plans Business