This research guide is designed to help you find resources for your strategic brand management assignments, projects, and marketing plans. It is by no means an exhaustive list of everything the library has available.
On campus wireless access use: Airbears 2: wireless access on campus.
Off-campus access to many resources is limited to current UCB faculty, staff and students.
To access these resources from off-campus, please use one of the following:
The proxy server is a computer on campus that will re-route your requests for licensed resources after authenticating you as a Berkeley student, faculty or staff member. You must configure your web browser in order to use it.
Proxy changes: Recent changes in the proxy server may have affected some users; see the Library's Proxy Server FAQ. iPhone, iPad, or iPod Touch proxy server setup instructions.
Virtual Private Network (VPN)
The VPN is a software program that will establish a "tunnel" to our campus network, allowing you to access a broader variety of licensed resources.